What’s Your Top 10?

A Business Marketing Exercise

(Part 5 - Conclusion)

In Conclusion

As I was building this list of attributes that distinguish ZOXpro.com from our competitors, even more great attributes came up. I needed to draw the line somewhere. What I wanted to point out to you is:

HOW DO YOU EXPECT TO RUN YOUR BUSINESS ...

IF YOU DON’T KNOW WHAT IT IS?

A Little Secret

Now, I will let you in on a little secret. This secret may be the most valuable piece of information that you ever get, or you can simply disregard it as rubbish. That’s your choice.

Shhh... There is another way you can use this same process of listing top 10 attributes. Instead of using it for your business, use it for you!

Find out what your Top 10 attributes are! It becomes a real benefit to yourself when you find out what you offer, who you really are, and how you can impact those around you.

I sincerely hope you had the propensity to get to the end of this blog series. The best value was actually at the end. Good luck. Have a great life.

We teach you how to use and benefit yourself by using the ZOX Pro Training and the Brain Management Process. ZOXing / Mental Photography should be used by everyone. Tell the world! Be Sociable: Share!

Other Articles in the "Business Marketing" Series:

What’s Your Top 10? - Part 1

What's Your Top 10? - Part 2

What's Your Top 10? - Part 3

What's Your Top 10? - Part 4

Great Things Happen Here!

What’s Your Top 10?

A Business Marketing Exercise

(Part 4)

Refine Your List

Now that I have my list of attributes that makes ZOXpro.com different from other brain management systems, I want to further define what I know about each of these topics. I want to bring out the best in what each topic offers.

The best thing about all of these attributes is they have always been there and haven’t changed. They have stood the test of time.

Top 10

1. Invented by Richard Welch the founder, my Mentor: Richard Welch, my Mentor for over 17 years, invented Mental Photography from speed-reading in 1975. That’s over 30 years of research, development, and simplification, and creating a completely in-depth understanding of every nuance the product holds. Richard is the absolute expert in the field.

2. We are the original: It is important that ZOXing is not an extension of someone else’s work. There are many mind disciplines that have used other works to create their version. That action waters down the effectiveness.

3. Invented separate from all other mind disciplines: From the beginning, Richard was advised to develop Mental Photography separately from all other mental disciplines. Because he chose to follow that advice, he has achieved greatness in his field. Richard is known around the world as the "Father of Mental Photography". Others have even tried to claim that Mental Photography is related to other mind disciplines, in an effort to capitalize on the ‘good name’.

4. Our organization specializes in one program: In contrast to so many other organizations, we have one product, Brain Management, with several ways to deliver it. The most basic and simple version is ZOX Pro Training. This enables us to be exceptional in our ability to help you achieve your best results. In contrast, organizations that have multiple product lines, have many challenges to overcome, including consistency and concerns about whether the products actually fit together.

If you are in the marketing game, the best way to make gobs of money, is by breaking a system into segments that you can charge for each segment, or ‘products’. You just need to position your company to keep selling to those same ‘loyal’ clients, and pumping them for more and more money, for them to achieve the next level. This leads to points 5 and 6. (Richard chose NOT to use this method of marketing.)

5. Since we have one program, ZOX Pro Training, we have been able to simplify the tasks making it timely (multiple products take more time to teach and to learn). The easiest way to start explaining this is to explain what happens when you have multiple products. It takes you more time to learn each ‘part’. Then, it takes you more time to employ each part daily. If the parts are inconsistent, or in some cases contrary to other parts, you’ll quickly become discouraged with using the ‘parts’. Even good ‘parts’, with benefits, are often left behind this way. (I invented a word, "Developmentitus", to explain the effects of this problem.)

In contrast, all parts of our ZOX Pro system are complete and consistent with all of the other parts. This seamlessness is referred to as ‘synergy’. The value of ALL of the parts we teach you, are worth more than if you were to learn them separately. And it takes much less time to employ the whole system, than it would take if you were only using ‘parts’.

6. We’re not here to sell you something else. Therefore, the ZOX Pro Training has a different agenda; yours! Quite often you will experience that you are being sold on the next-best thing while you are attending a seminar. We don’t need to do this, because we have one thing: ZOXing. (You've already bought the one thing we offer.) That one thing is all-encompassing, and can be employed anywhere in life from this time forward. So, you are getting the entire system up front! This encourages you to use the whole system now… not later as you accumulate pieces. And because we are not pushing things for you to buy, the agenda switches! You will experience the agenda of your ‘learning’.

7. Taught on a scientific level: All religions are okay with it: There are many good teachings that are religiously based that are overlooked because of beliefs. Our seminar is not religiously based. People from all walks of life and religions attend without a problem.

8. Free refreshers of ZOX Pro Training for life. You have a Lifetime Membership. You will never be asked to pay again.

9. As the training is upgraded, you don’t pay to re-attend and gain the updates on-line. Even computer software charges for their upgrades, even if there is no obvious advantage. Beat that!

Let me explain by example: My PC was working at its best was when it was on Windows 95 with all the patches. Then, everyone quit supporting Windows 95. I had to change to a ‘buggy’ Windows 98. Finally, when my Windows 98 SE was running at its finest hour, everyone stopped supporting it. So, now I have had to move to another platform, just so I can run a new level of programs that the old unsupported Windows 98 SE couldn't run. Eventually, they will do the same thing with this ‘buggy’ operating system. They will improve it with patches until they have it running optimally, then it too will be obsolete and unsupported. The question is why? I was happy with the performance of the old system. Then I was forced onto platforms that are inefficient and cumbersome. Since that time we have added several new platforms. It has all gotten so sophisticated that we now must accept 64-bit software, because the massive globe smashing programs will no longer run on 32-bit platforms.

There is one final detail I left out; actually the most critical one. Dollars! You see, each time there was an upgrade, I had to pay more money to get it, without any obvious benefit!

Since Microsoft is now giving away absolutely insane amounts of money to charity, why not give a little back to the little people that helped get them there instead, or is that considered heresy? Give away the next big operating system for free, and this time, have it fixed to ‘work’ without all the ‘bugs’! (I can dream…?)

10. Anti-guruism: We teach independent thinking and decision-making, without the need for a guru to hold your hand, tell you how to think, or tell you how to live. You don’t need a re-charge, because it comes from within you. You are your own best guru. We teach you how.

11. We don’t need to know your problems: We provide the tools to you to deal with your own problems. The system is non-intrusive to your life or problems. If you still chose to consult with us on how to apply the system to your problem, we will give you sign-posts to observe and act upon. It is your journey. You still need to put in a little work to get your best result. If we just give you the answers, we are cheating you out of a valuable experience.

12. Everyone can use ZOX Pro because it’s natural and you were born with it. Everything that we teach is based on the natural abilities you were born with. You have just been taught out of using them. But since you were born with them, you never actually lose the abilities, you’re just out of touch. We help you get ‘re-acquainted’ with them.

Other Articles in the "Business Marketing" Series:

What’s Your Top 10? - Part 1

What's Your Top 10? - Part 2

What's Your Top 10? - Part 3

Great Things Happen Here!

What’s Your Top 10?

A Business Marketing Exercise

(Part 3)

If you ever want a marketing campaign to have at least a chance of working, start with your list of attributes. Once you have your outlined list, expound on each attribute so that you can take full advantage of it.

A Live Example:

I am going to give you an example of this process by using my own business, ZOXpro.com. This is the actual exercise I went through. And while I was going through it myself, I thought that this would be a great topic to write about. Many times you may hear similar techniques in most business builder manuals, but most do not give you real-life examples you can compare with your own situation.

What Makes My Own Business Unique – I’ll Show You.

In the topics I give, you’ll think that some of these attributes may sound similar to start with, but you’ll soon see that there is quite a difference between the points. So, here is where we start:

Top 10

Top 10 Things (Actually more than 10...) that make Brain Management and Mental Photography different from other mind disciplines:

1. Invented by Richard Welch, the founder, my Mentor.

2. We are the original.

3. Invented separate form all other mental disciplines.

4. Our organization specializes in one program.

5. Since we have one program, we have been able to simplify the tasks making it timely (many mind discipline programs take more time than ZOX Pro Training)

6. We’re not here to sell you something else. Therefore, the ZOX Pro Training has a different agenda; yours!

7. Taught on a scientific level, all religions are okay with ZOX Pro Training.

8. Free refreshers of ZOX Pro Training for life. YOu have a Lifetime Membership.

9. As the course is upgraded, you don’t pay to re-attend and gain the updates on-line.

10. Anti-guruism. You are your own BEST Guru!

11. We don’t need to know your problems. ALL of our trainings and seminars are non-intrusive.

12. Everyone can use ZOX Pro because it’s natural and you were born with it.

As you can see, we have come up with more than 10 attributes! These are still just listed in an outline form. In the next blog entry, we will take the next step of this exercise and expand the list.

Other Articles in the "Business Marketing" Series:

What’s Your Top 10? - Part 1

What's Your Top 10? - Part 2

Great Things Happen Here!

What’s Your Top 10?

A Business Marketing Exercise

(Part 2)

In the previous article of this series, we discussed how to determine which attributes distinguish your company, your product, or yourself from your competitors’ attributes. If you know about ZOXing, you already know about what distinguishes ZOX Pro Training from other brain management systems, but let’s look at other companies.

Sex Sells!

We have a local plumber that projects himself as a ‘sexy’ plumber. Why? Because plumbing is not sexy; it isn’t even slightly attractive. So, he sells himself as the ‘sexy’ plumber. It sets him apart from other plumbers. (We don’t know if they are ‘sexy’, because they don’t tell us.) Don’t worry, he most likely charges like all the other plumbers – lots.

There is an irrigation company (what? more plumber stories?) that often showed a pretty teenage girl at the end of their television ads. Many men went into their business location thinking she would be behind the service counter. I never saw her there, but I did find out that she is the daughter of one of the owners of the company. Helen of Troy launched a thousand ships – a pretty face can sell pipe!

We don’t try to use pictures of pretty girls on ZOXpro.com to sell ZOX Pro Training, because we think that ZOX Pro sells itself through other attributes. This example, though, is a way of showing that you can use all sorts of approaches to attract attention to your company and your products. Once customers try your products, they will be able to distinguish for themselves why your company is better than your competitors.

If you have Deep Pockets…

If you’re still low on ideas, you can buy a ‘face’! No this is not a bad hair day, or major cosmetic surgery, this is giving your company a facelift with a ‘frontrunner’. This is a term to describe someone who gives a good face, good voice, etc. to get your business seen. Sure, it’s still your company, and you still make the decisions, but a frontrunner can get you attention. Remember the irrigation company with the pretty girl in the television ads that we mentioned earlier? That is exactly what we mean by a ‘frontrunner’.

Keep working on your list of your top 10 attributes and check back for our next article in this series for more ideas.

Other Articles in the "Business Marketing" Series:

What’s Your Top 10? - Part 1

Great Things Happen Here!

What’s Your Top 10?

A Business Marketing Exercise

(Part 1)

Recently, I was asked, “What makes your product – ZOX Pro Training – different from other brain management products in the market?” The question was asked by a promoter wanting to promote our ZOX Pro Training seminar on line, using the top 10 things that make it different. This made me stop and think. This was something I had not assessed for some time. It would be a valuable exercise for me. It is basic marketing, and if you have a business, you should revisit this periodically with your business. Once I got started, I came up with even more than 10 things that make the ZOX Pro system different from other brain management programs. That’s great!

This is an excellent exercise for any business that wants to market what is has to offer. List the attributes about your business or its products. Start with a short list of key things – an outline. These attributes should be what makes your product stand out in the market. They could be unique properties, like ZOXpro.com on the Internet, they could be a better design, or they could be a combination of attributes, together defining your business that places it above the competitors’.

If you have No Other Quality – Sell Yourself!

If you cannot think of anything that makes your business or its products special, then you need to look elsewhere to build your list. First, sell yourself. If your business has nothing different to offer, then offer yourself. Who are you? Why would you be the better person for someone to deal with than someone else?

Now, if you can’t think of any way that you can sell your business attributes, your product attributes, or yourself, you need to start asking yourself, “Why am I in business?” The good thing is that you haven’t run out of options of what you can pull attributes from. How about relatives or friends? Have you tried to convince people you know to try your products? We have tried out ZOX Pro with people we know with great success.

So, it is a good idea to make a list of the top 10 attributes for your company. Be creative and see what you can come up with, then read our next article in this series to see if what you have come up with may be useful in your marketing plan.

Great Things Happen Here!

Solve Your Problems With Intuition

(ZOX Pro Training Series - Part 9)

How would you like to have the ability to simply solve your problems? Is it even possible? Yes, if you trust your intuition. ZOX Pro teaches you how.

I have an oversimplified "logical" (Ha Ha!) way of defining intuition. It is "simply knowing the solution to a problem, without consciously knowing all the steps in between". That is a good starting point.

We talk about the conscious and the subconscious as if they are two friends standing there beside us. Well, they both reside in our brain. The conscious is the part we deal with on an everyday basis, while we work, play, go to school, and general activities. The subconscious is the shadowy other side that we must point our attention at to gain purposeful access to it during our day. Although, it is very open to us while we sleep.

Both the conscious and the subconscious have different operating parameters. One of these deals with the QUANTITY of information you have at hand. The conscious has only a small fraction of the information that is available to the subconscious.

If you are making important decisions, which one would you choose? The conscious mind that has only limited information, or the subconscious that has UN-limited information? You would choose the subconscious.

Intuition is how we gain the answers the subconscious has for us. The process of ZOXing teaches your brain to process more and more information this way so it becomes a reliable resource for you. It does not just come from one exercise; it comes from the synergistic process as a whole.

So yes, you can learn to trust your intuition and gain insights how to solve your problems. By gaining access to reliable Intuition, many other talents and gifts come to light as well.

If you’d like to improve and trust your intuition, we encourage you to start ZOXing by visiting: http://ZOXpro.com/

Join us in our next blog post as we discuss ZOXing and how to require less sleep and become more productive.

Other Articles in the ZOX Pro Training Series:

Part 1 - The Best Speed Reading is NOT Speed Reading! It’s ZOXing!

Part 2 - What is ZOXing and Mental Photography

Part 3 - What Does ZOXing Do For YOU

Part 4 - Good News ... ZOXing is for YOU

Part 5 - Improve Your Memory With All Natural ZOXing

Part 6 - ZOXing Improves Your Ability To Concentrate and Focus

Part 7 - ZOXing Will Increase Your Learning Speed Dramatically

Part 8 - ZOXing Will Increase Your Awareness and Perception Of The World Around You

I Don't Read,... I ZOX!

Increase Your Awareness and Perceprion With ZOX Pro Training

(ZOX Pro Training Series - Part 8)

ZOXing Increases Awareness and Perception 700% to 1000% From What Most People Experience

When you experience ZOX Pro Training, we give you an exercise that specifically strengthens your Peripheral Vision. When you open your eyes to the world, you open your mind to the unlimited possibilities before you.

So, by seeing more, you become more aware. By ZOXing, you strengthen your brain. And by using them synergistically together, you gain a much greater perception of the world around you. You become more and more UN-limited.

In turn, your decision making process will be affected by you having that many more avenues to achieve your goals with.

If you would like to improve your awareness, perception, or decision making, we encourage you to start ZOXing by visiting: http://ZOXpro.com/

Next in this series, we discuss ZOXing and how to recognize and trust your intuition and apply it in your daily life.

Other Articles in the ZOX Pro Training Series:

Part 1 - The Best Speed Reading is NOT Speed Reading! It’s ZOXing!

Part 2 - What is ZOXing and Mental Photography

Part 3 - What Does ZOXing Do For YOU

Part 4 - Good News ... ZOXing is for YOU

Part 5 - Improve Your Memory With All Natural ZOXing

Part 6 - ZOXing Improves Your Ability To Concentrate and Focus

Part 7 - ZOXing Will Increase Your Learning Speed Dramatically

I Don't Read,... I ZOX!

ZOXing Increases Your Learning Speed

(ZOX Pro Training Series - Part 7)

ZOXing is 10,000% better than reading

So that you can rationalize what you have just read; ZOXing sends the information directly to your long term memory. Therefore, 100% of it goes to the place in your brain where you retain it for the rest of your life!

In comparison, reading, even speed reading, only sends a minor amount – only a small fraction of the amount of information.

But, since you have become accustomed to what it feels like when you read something, you get the sensation that you’re gotten the material. Scientific testing and statistics prove that this is far from reality. Real life statistics prove you only keep 5% of what you read after 48 hours.

Since ZOXing taps into your natural photographic memory that you were born with (eidetic memory), it gives you the ability to absorb information at 100 times the impact of reading.

Whenever you ZOX or mentally photograph, you will not mentally receive the same feeling you receive from reading. You will get feelings associated with ZOXing.

The sensations you get from them are different because ZOXing is a natural brain function whereas reading is not a natural function of the brain. Reading is a taught function. Through a repetitive association process, your ZOXing ability will quickly grow as you continue to associate the ZOXing feelings you receive from the materials that you have ZOXed…

Also, the speed at which you ZOX materials starts at 25,000 words per minute … and increases from there. Therefore, you are you covering material much more in depth. But, you’re also covering material at a much higher rate of speed. That is IMPACT … That dramatically increases your learning speed…

If you want to improve your learning speed, we encourage you to start ZOXing by visiting: ZOX Pro Training

Our next point of discussion in this series, we discuss ZOXing and how it can help you increase your awareness and perception!

Other Articles in the ZOX Pro Training Series:

Part 1 - The Best Speed Reading is NOT Speed Reading! It’s ZOXing!

Part 2 - What is ZOXing and Mental Photography

Part 3 - What Does ZOXing Do For YOU

Part 4 - Good News ... ZOXing is for YOU

Part 5 - Improve Your Memory With All Natural ZOXing

Part 6 - ZOXing Improves Your Ability To Concentrate and Focus

I Don't Read,... I ZOX!

ZOXing Strengthens Your Brain For Focus and Concentration

(ZOX Pro Training Series - Part 6)

ZOX Pro Training is Good News to Concentrate on

ZOXing, or Mental Photography, is a super brain exercise which tunes up your brain. So it makes your ability to concentrate on anything much easier to accomplish. You ability to concentrate is magnified by you using our unique concentration method that Albert Einstein developed as a teenager.

The actual name for this method is referred to as Albert Einstein’s “distraction index”. He used it throughout his entire life and no one even knew about it until well after his death. This concentration and focus technique is one of the first things you learn in ZOX Pro – the ability to concentrate is very desirable.

Once you understand what better concentration can do for you, you can extend it for longer and longer periods of time - to be fully focused on anything you set your mind to.

For a bit of good news about improving your concentration, see:

“Focus and Concentrate like Albert Einstein's Distraction Index"

If you’d like to improve your concentration, we encourage you to start ZOXing by visiting: http://ZOXpro.com/

Join us in our next blog post as we discuss ZOXing and how it can increase your learning speed dramatically!

Other Articles in the ZOX Pro Training Series:

Part 1 - The Best Speed Reading is NOT Speed Reading! It’s ZOXing!

Part 2 - What is ZOXing and Mental Photography

Part 3 - What Does ZOXing Do For YOU

Part 4 - Good News ... ZOXing is for YOU

Part 5 - Improve Your Memory With All Natural ZOXing

I Don't Read,... I ZOX!

Improving Your Memory ... ZOXing is NATURAL!

(ZOX Pro Training Series - Part 5)

ZOX Pro Training is Good News for your Memory

We want to show you how ZOXing can help you improve your memory.  Here is a bit of good news about how ZOXing (via ZOX Pro) can help you improve your memory…

First, let’s talk about the difference between an ordinary memory training system and ZOX Pro. This will give you a basis as to what makes ZOX Pro unique and how it can do so much more for your memory.

Most ordinary memory training is based on what is referred to as the “cup and hook” method. It’s an associative method that takes a lot of time and practice and you can get very good at it, but if you don’t keep it up, you’ll just go right back to where you were. It is not lasting, unless you keep using it.

On the other hand, as we have previously stated, ZOXing, or Mental Photography, is an extraordinary brain exercise. It exercises your brain with the ability to push you past your normal limitations. In so doing, it triggers a change to happen within your brain. Commonly known as “brain plasticity” or "neural plasticity", it stimulates your brain to structurally undergo a change. You grow more dendrites. "The dendrites in your brain are memory storage compartments which grow off the brain cells, like hair. As you grow more dendrites, you’re actually growing new memory. The quantity of memory that you can access and possess structurally increases in the brain. (Ordinary memory training does not do this. They have difficulty in pushing your brain past the limits that triggers brain plasticity to grow more dendrites.)"

It is nice to know that when you are ZOXing a book, you are automatically growing more memory as a natural bi-product of the ZOXing. This NEW memory stays there as a structural component within the brain, permanently.

If you’d like to improve your memory and your ability to retain huge amounts of usable information, we encourage you to start ZOXing by visiting: http://www.ZOXpro.com/

In the next article in this series we discuss ZOXing and how it can improve your ability to concentrate!

Other Articles in the ZOX Pro Training Series:

Part 1 - The Best Speed Reading is NOT Speed Reading! It’s ZOXing!

Part 2 - What is ZOXing and Mental Photography

Part 3 - What Does ZOXing Do For YOU

Part 4 - Good News ... ZOXing is for YOU

I Don't Read,... I ZOX!